Tags
animal cruelty, animal testing, dairy, deforestation, Flora, palm oil, unilever, vegan, vegetarian
Bandwagon jumper Unilever has just launched a new Flora margarine product to the UK market; a dairy free and vegan spread charmingly called “Flora Freedom.”
This new spread boasts its plant-based ingredients which include sunflower and rapeseed oils, which are rich in Vitamin E, Omega 3 and 6. And of course there is also palm oil, which is increasingly controversial due to its harvesting which causes deforestation and habitat loss which in particular could lead to the extinction of the orangutan and Sumatran tigers in just a few years. Unilever is the World’s largest single user of palm oil, which is nothing to be proud of. Read more here.
The full ingredient list is: 60% vegetable oils (rapeseed, palm), water, salt (0.9%), emulsifiers (mono- and diglycerides of fatty acids, sunflower lecithin), citric acid, natural flavouring, vitamins A and D2, colour (carotenes).
The Unilver marketing department are quick to point out that “The Flora Freedom dairy-free variant is a delicious tasting spread that ensures that those who have an intolerance or allergy, or simply want to choose Free From products, can enjoy a great tasting spread.”
Hopefully with this great new branded product they can more accurately rename the regular versions of Flora as Flora Dairy Rape, Flora Incarceration, and Flora Animal Torture.
Of course I won’t be buying it.